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protektorenjacke
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Growth
Great+77.3%90-day search growth — must beat 0% to launch
Avg price
Great€82.39avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good520.1avg incumbent reviews — the moat a new listing must climb
Price range
Okay€20.32–€264.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad€53K€53K/yr · 166K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale