33
protector sicherheitshammer
Skip itSoft demand (-46.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Good€6.74–€31.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.62avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,496.45avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad€34K€34K/yr · 34K searches
Growth
Bad-46.1%90-day search growth — must beat 0% to launch