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planenhaken
Worth a lookShows low returns (0.6%), but a small market ($30K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great178avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+35.8%90-day search growth — must beat 0% to launch
Avg price
Good€11.97avg listing price — sweet spot $15–$100
Price range
Okay€4.51–€23.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€30K€30K/yr · 86K searches