37
p21w led
Skip itSoft demand (-27.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,098.87avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.29avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Bad€2.90–€17.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€51K€51K/yr · 147K searches
Growth
Bad-27.6%90-day search growth — must beat 0% to launch