45
ov9732
Skip itSoft demand (-81.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible35.93avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible€46.33avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Market size
Okay€259K€259K/yr · 86K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€28.81–€223.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-81.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier