51
ohnoooo no 2
Worth a lookShows a sweet-spot price point ($20.21 avg), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Avg price
Great€20.21avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Market size
Good€802K€802K/yr · 501K searches
Price range
Good€6.80–€25.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad9,672.47avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand