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Skip itSoft demand (-60.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great€22.74avg listing price — sweet spot $15–$100
Price range
Great€3.99–€95.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great323.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€68K€68K/yr · 52K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-60.4%90-day search growth — must beat 0% to launch