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55

never dull

Worth a look

Shows low returns (0.2%), but a small market ($80K/yr) keeps it on the watch list.

Market size 20Growth 67Conversion 56Competition 23Returns 99Price range 79Avg price 95Brand share 50Review moat 68Quality gap 62

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible€27.95

avg listing price — sweet spot $15–$100

Price range

Great€5.65–€52.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good797.46

avg incumbent reviews — the moat a new listing must climb

Growth

Good+47.8%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad€80K

€80K/yr · 60K searches

Search terms