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magnetlampe
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a small market ($44K/yr) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Avg price
Good€14.90avg listing price — sweet spot $15–$100
Price range
Good€6.60–€30.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,516.02avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€44K€44K/yr · 163K searches
Signals No Dominant Brand