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Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible€30.09avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great€9.56–€48.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,346.08avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay€143K€143K/yr · 123K searches
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand