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Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Great€66.85avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,077.54avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good€9.24–€171.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.8%return rate — above 5% kills the launch gate
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
Market size
Bad€30K€30K/yr · 80K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale