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lichtmaschine
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible72.2avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Good€101.53avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Okay€8.77–€207.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€210K€210K/yr · 126K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price