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Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good879.6avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.17avg listing price — sweet spot $15–$100
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€5.55–€21.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay€109K€109K/yr · 57K searches
Competition
Bad85%top-5 click share — a locked-up shelf