57
kantenschutz
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Market size
Good€674K€674K/yr · 1.2M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,631avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Avg price
Bad€8.49avg listing price — sweet spot $15–$100
Price range
Bad€1.81–€18.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand