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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good534.13avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.88avg listing price — sweet spot $15–$100
Price range
Good€4.36–€33.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Market size
Okay€129K€129K/yr · 165K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand