42
hb3 led
Skip itSoft demand (-47.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€37.49avg listing price — sweet spot $15–$100
Price range
Great€4.94–€107.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay€134K€134K/yr · 68K searches
Review moat
Bad9,186.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-47.3%90-day search growth — must beat 0% to launch