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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 45Conversion 79Competition 60Returns 75Price range 80Avg price 83Brand share 0Review moat 20Quality gap 33

Avg price

Great€18.07

avg listing price — sweet spot $15–$100

Price range

Great€8.64–€42.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Returns

Great2.0%

return rate — above 5% kills the launch gate

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+16.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€134K

€134K/yr · 94K searches

Review moat

Bad13,444.32

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Products