40
h3 led
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€35.56avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great€2.84–€109.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay€115K€115K/yr · 75K searches
Review moat
Bad6,020.2avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.6%return rate — above 5% kills the launch gate
Growth
Bad-29.5%90-day search growth — must beat 0% to launch
Signals High Returns