36
h15 led
Skip itSoft demand (-41.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€36.29avg listing price — sweet spot $15–$100
Price range
Great€14.13–€109.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,896.1avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Okay€100K€100K/yr · 135K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Returns
Bad7.6%return rate — above 5% kills the launch gate
Growth
Bad-41.8%90-day search growth — must beat 0% to launch
Signals High Returns