49
h11 led
Skip itSoft demand (-50.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€31.57avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great€5.07–€107.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good€477K€477K/yr · 268K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,817.64avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-50.1%90-day search growth — must beat 0% to launch
Signals High Returns