40
h1 led
Skip itSoft demand (-44.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€31.91avg listing price — sweet spot $15–$100
Price range
Great€2.26–€109.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€414K€414K/yr · 290K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad6,085.9avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-44.5%90-day search growth — must beat 0% to launch
Signals High Returns