56
gurt
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Price range
Good€5.04–€41.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.72avg listing price — sweet spot $15–$100
Review moat
Okay3,698.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad€46K€46K/yr · 112K searches
Signals No Dominant Brand