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56

gfk reparaturset

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 63Conversion 73Competition 32Returns 99Price range 49Avg price 75Brand share 50Review moat 86Quality gap 60

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Great285.21

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€14.96

avg listing price — sweet spot $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Growth

Good+41.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Price range

Okay€5.82–€23.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€83K

€83K/yr · 82K searches

Reviews