53
ford ranger
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great€71.84avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good1,100.94avg incumbent reviews — the moat a new listing must climb
Market size
Bad€73K€73K/yr · 187K searches
Price range
Bad€6.02–€467.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price