40
fliegerbrille
Skip itSoft demand (-61.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good1,011.91avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.89avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Returns
Okay4.3%return rate — above 5% kills the launch gate
Price range
Okay€5.41–€19.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€14K€14K/yr · 25K searches
Growth
Bad-61.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand