56
fahrrad
Launch itA $2.4M/yr market growing +65.5% this quarter with returns at 1.6% — clears our launch bar.
Market size
Incredible€2.4M€2.4M/yr · 5.8M searches
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+65.5%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,994.71avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€205.63avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad€5.93–€982.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price