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Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Market size
Great€1.8M€1.8M/yr · 1.4M searches
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,272avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.68avg listing price — sweet spot $15–$100
Price range
Okay€5.98–€18.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand