54
dokumententasche a5
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-17.0% this quarter) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Review moat
Good1,144.78avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€2.18–€21.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€127K€127K/yr · 308K searches
Avg price
Bad€8.54avg listing price — sweet spot $15–$100
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand