35
d1s led
Skip itSoft demand (-59.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€58.27avg listing price — sweet spot $15–$100
Price range
Great€26.46–€110.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good509.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Okay€133K€133K/yr · 57K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-59.0%90-day search growth — must beat 0% to launch