46
brush cover
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great311avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Avg price
Great€14.94avg listing price — sweet spot $15–$100
Price range
Good€9.04–€25.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Market size
Bad€78K€78K/yr · 64K searches
Competition
Bad85%top-5 click share — a locked-up shelf