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Skip itBrand-locked demand (top 5 brands take 87% of clicks) — this niche doesn't clear our bar today.
Avg price
Great€19.43avg listing price — sweet spot $15–$100
Price range
Great€6.14–€43.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good554.8avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Good€304K€304K/yr · 631K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand