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Worth a lookShows low returns (1.1%), but soft demand (-10.3% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great337.98avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Avg price
Good€14.90avg listing price — sweet spot $15–$100
Price range
Good€4.68–€34.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay€138K€138K/yr · 311K searches
Growth
Bad-10.3%90-day search growth — must beat 0% to launch