65
bachelor
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Growth
Great+97.4%90-day search growth — must beat 0% to launch
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Good€3.36–€43.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good830.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.42avg listing price — sweet spot $15–$100
Market size
Okay€120K€120K/yr · 666K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale