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58

auto politur set

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 62Conversion 33Competition 77Returns 97Price range 65Avg price 95Brand share 51Review moat 59Quality gap 55

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible€38.98

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Price range

Good€6.38–€137.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+38.6%

90-day search growth — must beat 0% to launch

Review moat

Good1,133.43

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad€81K

€81K/yr · 79K searches

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