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Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Good+54.5%90-day search growth — must beat 0% to launch
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.22avg listing price — sweet spot $15–$100
Review moat
Okay2,899.21avg incumbent reviews — the moat a new listing must climb
Price range
Okay€4.27–€19.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad€58K€58K/yr · 77K searches
Brand share
Bad96%top-5 brand share — brand-locked demand