45
auspufflack
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.42avg listing price — sweet spot $15–$100
Growth
Good+31.7%90-day search growth — must beat 0% to launch
Price range
Okay€4.64–€24.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,767.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad€66K€66K/yr · 56K searches
Competition
Bad81%top-5 click share — a locked-up shelf