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59

auspuff

Worth a look

Shows a thin review moat (97 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 37Conversion 11Competition 94Returns 94Price range 37Avg price 82Brand share 57Review moat 95Quality gap 70

Review moat

Incredible97.38

avg incumbent reviews — the moat a new listing must climb

Competition

Great21%

top-5 click share — an open shelf

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great€79.59

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Growth

Okay+9.4%

90-day search growth — must beat 0% to launch

Price range

Okay€4.33–€232.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€165K

€165K/yr · 247K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Search terms