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Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Review moat
Good515.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.59avg listing price — sweet spot $15–$100
Price range
Good€9.87–€24.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€149K€149K/yr · 84K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand