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53

2k klarlack

Worth a look

Shows low returns (0.5%), but a small market ($90K/yr) keeps it on the watch list.

Market size 22Growth 65Conversion 54Competition 24Returns 98Price range 73Avg price 82Brand share 45Review moat 61Quality gap 57

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great€17.67

avg listing price — sweet spot $15–$100

Price range

Good€4.97–€41.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+44.7%

90-day search growth — must beat 0% to launch

Review moat

Good1,051.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad€90K

€90K/yr · 113K searches

Reviews