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12v steckdose
Worth a lookShows low returns (1.6%), but a small market ($158K/yr) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Good+59.6%90-day search growth — must beat 0% to launch
Review moat
Good954.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay€4.68–€22.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.87avg listing price — sweet spot $15–$100
Market size
Okay€158K€158K/yr · 336K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality