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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 55Growth 22Conversion 29Competition 27Returns 97Price range 87Avg price 95Brand share 0Review moat 60Quality gap 23

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Avg price

Incredible€46.18

avg listing price — sweet spot $15–$100

Price range

Great€8.30–€75.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,093.75

avg incumbent reviews — the moat a new listing must climb

Market size

Good€384K

€384K/yr · 364K searches

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

2

Top-5 brand share

100%

Open market

0%

  • Lancôme99%
  • NAINA1%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€38K20%€77K30%€115K40%€154K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch82%

“Mega duft”

Qualität insgesamt6%

“TOP Produkt”

Preis-Leistungs-Verhältnis3%

“Preis war super”

beworben Vs Tatsächliches Produkt3%

“Produkt wie beschrieben”

Benutzerfreundlichkeit2%

“Freundliche Bedienung”

Weiches Gefühl1%

“Man fühlt sich einfach super wohl”

Haltbarkeit1%

“Zuverlässigkeit”

Eignung heißes Wetter0%

“Perfekt für den Frühling/sommer”

Gewicht leicht0%

“Elegant und leicht”

Komfort insgesamt0%

“Angenehm”

What buyers complain about

Geruch63%

“Duft”

Gewicht schwer13%

“Für jeden Tag zu schwer”

Preis-Leistungs-Verhältnis6%

“Keine Ermäßigung”

Dicke4%

“Die Creme an sich ist recht dünn”

Top return reasons

Geruch86%
Gesamtgröße4%
Qualität insgesamt4%
beworben Vs Tatsächliches Produkt3%
Preis-Leistungs-Verhältnis2%
Defekt Material/Teile1%