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tobacco vanille

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 51Growth 19Conversion 10Competition 52Returns 92Price range 35Avg price 67Brand share 0Review moat 32Quality gap 70

Returns

Great1.2%

return rate — above 6% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good€123.37

avg listing price — sweet spot $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Good€287K

€287K/yr · 306K searches

Price range

Okay€15.13–€258.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,312.36

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

111

Top-5 brand share

100%

Open market

0%

  • Tom Ford86%
  • FM London10%
  • Azzaro1%
  • AYAT PERFUMES1%
  • Lattafa1%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€11K8%€23K12%€34K16%€46K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -11.1% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 3.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch71%

“Mega Duft”

Preis-Leistungs-Verhältnis7%

“Gut und günstig”

Qualität insgesamt6%

“Super Qualität super Preis”

Haltbarkeit2%

“hält super lange”

Gesamtgröße2%

“Super passgenau”

Eignung Winterwetter1%

“Winter geeignet”

Geschenk Zweck1%

“Das Parfüm ist als Geschenk super angekommen”

beworben Vs Tatsächliches Produkt1%

“einfach ein spitzen produkt,alles so wie vom hersteller beschrieben,auch meine bekannten”

Benutzerfreundlichkeit1%

“Einfach kaufen”

Komfort insgesamt1%

“sehr angenehm zu tragen”

What buyers complain about

Geruch37%

“Alles stinkt danach”

Haltbarkeit15%

“Kurze Haltbarkeit”

Preis-Leistungs-Verhältnis10%

“Etwas teuer”

Qualität insgesamt4%

“Qualität war sehr dünn”

Eignung Winterwetter4%

“Ich weiß nicht, ob es im Winter schneller verdampft”

Dicke2%

“Falsche Anzahl und dünne Tshirts”

Allergien2%

“Vielleicht eine Allergie gegen einen Inhaltsstoff”

Haftung/Klebrigkeit2%

“jetzt klebt es komplett zu man kann es nicht mehr verwenden.”

Top return reasons

Geruch33%
Gesamtgröße31%
Qualität insgesamt5%
Länge5%
Nacken fit4%
Breite3%
beworben Vs Tatsächliches Produkt3%
Preis-Leistungs-Verhältnis2%
Funktionalität insgesamt2%
Materialqualität2%