Skip to content
54

störtebekker seife

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 77Growth 14Conversion 90Competition 34Returns 100Price range 75Avg price 76Brand share 0Review moat 80Quality gap 52

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great408.31

avg incumbent reviews — the moat a new listing must climb

Market size

Great€940K

€940K/yr · 565K searches

Avg price

Great€15.46

avg listing price — sweet spot $15–$100

Price range

Great€3.53–€49.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-22.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

14

Top-5 brand share

100%

Open market

0%

  • Störtebekker Shaving Accessories81%
  • Sebamed15%
  • Altherona4%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€141K30%€282K45%€423K60%€564K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch28%

“Schäumt gut riecht klasse”

Qualität insgesamt18%

“Absolutes premium Produkt”

beworben Vs Tatsächliches Produkt8%

“wie beschrieben und wie bestellt”

Preis-Leistungs-Verhältnis4%

“Beste Produkte zu angemessenen Preisen”

Effizienz4%

“Funzt”

Schaum4%

“Das Shampoo schäumt angenehm”

Reinigung3%

“Mein bestes Hygiene Produkt”

Allergien2%

“Kopfhaut juckt nicht”

Haarwachstum2%

“Haare super”

Benutzerfreundlichkeit2%

“Das Shampoo benutz einfache Handhabung”

What buyers complain about

Preis-Leistungs-Verhältnis23%

“Teures Ding”

Allergien12%

“Juckreiz bleibt”

Funktionalität insgesamt11%

“Erfüllt nicht den angegebenen Effekt”

Geruch8%

“weniger Duft als erwartet”

beworben Vs Tatsächliches Produkt4%

“Marketing Quatsch”

Feucht/Trocken4%

“trockener Kopfhaut”

Qualität insgesamt3%

“Teurer Müll”

Symptomreduktion2%

“keine Veränderung spürbar.”

Nebenwirkungen1%

“der Antischuppeneffekt ist gleich null”

Haltbarkeit1%

“Erfüllt nicht lange seinen Zweck”

Top return reasons

Geruch50%
Funktionalität insgesamt23%
beworben Vs Tatsächliches Produkt6%
Preis-Leistungs-Verhältnis4%
Feucht/Trocken3%
Defekt Material/Teile3%
Gesamtgröße3%
Farbe1%
Haftung/Klebrigkeit1%
Ethisch/nachhaltig bezogen1%