shaghaf oud
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible€37.84avg listing price — sweet spot $15–$100
Price range
Incredible€24.76–€54.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good678.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good€382K€382K/yr · 299K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
109
Top-5 brand share
100%
Open market
0%
- Swiss Arabian82%
- TAWAKKAL PERFUMES9%
- Alaffan7%
- Generisch2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHAGHAF OUD TONKA - EAU DE PARFUM 75ML
Swiss Arabian€36.274.5★1,395 rev
Swiss Arabian Shaghaf Oud Elixir Limited Edition 75ml
Swiss Arabian€30.874.2★388 rev
Shaghaf Oud Eau de Parfum 75ml von Swiss Arabian Safran Rose Praline Vanille Holz Ein Duft für Damen und Herren
TAWAKKAL PERFUMES€27.724.4★548 rev
Swiss Arabian Shaghaf Oud Nectar Blush Eau de Parfum 75ml
Swiss Arabian€44.674.5★39 rev
Shaghaf Oud Ahmar Eau de Parfum 75 ml
Alaffan€38.955.0★2 rev
Newest
by launch date
Swiss Arabian Patchouli 01 Extrait de Parfum 50ml
Swiss Arabian€54.78132 rev
Swiss Arabian Shaghaf Oud Nectar Blush Eau de Parfum 75ml
Swiss Arabian€44.6739 rev
Shaghaf Oud Ahmar Eau de Parfum 75 ml
Alaffan€38.952 rev
Swiss Arabian Shaghaf Oud Tonka - Eau de Parfum - 75ml - Unisex
Generisch€41.7811 rev
Swiss Arabian Vanilla 01 Extrait De Parfum 50 ml
Swiss Arabian€44.6888 rev
Trending
90-day click momentumSwiss Arabian Patchouli 01 Extrait de Parfum 50ml
Swiss Arabian€54.784.2★
Shaghaf Oud Ahmar Eau de Parfum 75 ml
Alaffan€38.955.0★
Swiss Arabian Shaghaf Oud Nectar Blush Eau de Parfum 75ml
Swiss Arabian€44.674.5★
Swiss Arabian Essence Of Casablanca Extrait De Parfum Unisex 100 ML Eine Verlockende Süße von Saftigen Äpfeln und Reichhaltigem Patchouli Zauberhaft Warmer und Eleganter Duft
Swiss Arabian€50.344.3★
Swiss Arabian Vanilla 01 Extrait De Parfum 50 ml
Swiss Arabian€44.684.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Ein sehr schöner eleganter Duft”
“Tolle Haltbarkeit”
“Wir geben positive Bewertung ab”
“Einfach das beste für wenig Geld”
“Alles wie beschrieben”
“Tolle Haltbarkeit, klasse Duft für den Winter”
“Die Tonka-Note kommt schön cremig rüber”
“Sehr angenehm”
“Perfekt für den Herbst”
“Aber schwarz ist auch sehr gut”
What buyers complain about
“Enttäuschender Duft”
“Er ist sowas von schwach”
“erst nach mehreren Stunden verflogen”
“und dafür mir dann auch leider nicht das Geld wert”
“Will gar nicht wissen was hier an Inhaltsstoffen drin ist”