parfüm herren
Launch itA $4.4M/yr market growing +8.6% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible€4.4M€4.4M/yr · 10.5M searches
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible€28.14avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Price range
Good€4.89–€130.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad8,540.67avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
379
Top-5 brand share
86%
Open market
13%
- BOSS46%
- Lattafa22%
- HUGO BOSS10%
- Joop!5%
- HUGO4%
- Azzaro1%
- Open — no brand owns it (25 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 199 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lattafa Khamrah Eau De Parfum 100 ml
Lattafa€25.114.5★37,022 rev
BOSS Herren T-Shirt Rn 3p Co T Shirt New - Open Miscellaneous 984 L EU
BOSS€21.494.2★21,381 rev
Boss Bottled Eau de Toilette für Männer 100ml
HUGO BOSS€40.084.7★36,470 rev
BOSS Hugo Herren Trunk 3p Co/EL Boxershorts New - Black1 L
BOSS€21.394.4★17,614 rev
Tee 10256064 01
BOSS€24.754.7★45 rev
Newest
by launch date
Lattafa Khamrah Waha Unisex Eau de Parfum 100 ml
Lattafa€38.82117 rev
Lattafa Angham Second Song Eau de Parfum 100ml - Unisex Orientalischer Vanilleduft langanhaltender süßer & cremiger Duft
Lattafa€27.76819 rev
BOSS TShirtRN 3P Classic 10267938 0
BOSS€25.3821,381 rev
HUGO Cara 10261144 01
HUGO€18.811 rev
Lattafa Musamam Black Intense Eau de Parfum Spray 100 ml
Lattafa€37.22562 rev
Trending
90-day click momentum
BOSS Herren Gürtel 001 Black 110
BOSS€36.664.4★
BOSS PL_PS Spirit70 Plk 10278639 01
BOSS€87.100.0★
BOSS TShirtRN 3P Classic 10267938 0
BOSS€27.004.2★
Performance Pants - Chinohose Herren Slim Fit Super Stretch - Anzughose Herren - Bequeme Stoffhose Business & Freizeit - Chino Hose Herren Elasthan Freizeithose Männer
Performance Pants€40.524.1★
zitysport Poloshirt Herren Kurzarm Shirt Atmungsaktives Golf Polo Shirt Männer Sommer Shirts Sport Basic Slim Fit Tshirt mit Brusttasche Polohemd(DunkelGrau-2XL)
zitysport€23.364.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Eleganter Duft mit Wow-Effekt”
“Super Produkt”
“Bin mega happy über das Preis/ Leistungsverhältnis”
“Haltbarkeit”
“passt”
“Bequem und optisch top”
“es ist das selbe wie auf dem Foto”
“die 100 ml Flasche sieht elegant aus – perfekt auch als Geschenk.”
“warm - was für die kühle Jahreszeit aber auch für einen lauen Sommerabend durchaus geeignet.”
“bleibt elegant und persönlich”
What buyers complain about
“Alles stinkt danach”
“Qualitätsprobleme”
“Grösse stimmt nicht”
“wenig Haltbarkeit”
“übertrieben teuer”
“Löcher im Stoff und aufgehende Nähte”
“Aber ich bekam ein benutztes Produkt mit Fingerabdrücken drauf”
“Nicht wie auf dem Foto”
“Schlechtes Material”
“Material sehr dünn”