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51

paco rabanne parfum herren

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 86Growth 22Conversion 51Competition 44Returns 98Price range 85Avg price 87Brand share 0Review moat 39Quality gap 24

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Avg price

Great€66.25

avg listing price — sweet spot $15–$100

Market size

Great€1.5M

€1.5M/yr · 536K searches

Price range

Great€25.10–€111.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,644.46

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 falling

Sellers

115

Top-5 brand share

100%

Open market

0%

  • paco rabanne100%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€147K20%€294K30%€441K40%€588K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 9 weeks — -5.6% search growth over the last 90 days.
10K6KSpike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch81%

“Mega Duft”

Qualität insgesamt6%

“Qualität ist super”

beworben Vs Tatsächliches Produkt4%

“Wie immer”

Preis-Leistungs-Verhältnis3%

“Lieblingsduft zu gutem Preis”

Komfort insgesamt1%

“Sehr angenehm”

Haltbarkeit0%

“Trotzdem finde ich, dass man hier etwas bekommt, das hält, was es verspricht: langanhaltenden, markanten Duft mit viel Persönlichkeit”

What buyers complain about

Geruch38%

“Riecht nur sehr kurz”

Preis-Leistungs-Verhältnis17%

“Kostet in der Parfümerie 145€”

Haltbarkeit12%

“Hält nicht lange”

Anleitung/Benutzerhandbuch/Fehlerbehebung8%

“Lieferanweisungungen wurden nicht eingehalten”

Top return reasons

Geruch64%
Preis-Leistungs-Verhältnis9%
Qualität insgesamt7%
Gesamtgröße6%
Funktionalität insgesamt6%
Auslaufsicher3%
beworben Vs Tatsächliches Produkt3%
Haltbarkeit1%
Feucht/Trocken1%