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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 51Growth 23Conversion 61Competition 7Returns 100Price range 95Avg price 95Brand share 0Review moat 56Quality gap 24

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible€45.35

avg listing price — sweet spot $15–$100

Price range

Incredible€35.60–€61.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,240.25

avg incumbent reviews — the moat a new listing must climb

Market size

Good€301K

€301K/yr · 126K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

17

Top-5 brand share

100%

Open market

0%

  • Lacoste100%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€30K20%€60K30%€90K40%€121K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch85%

“Lieblingsduft”

Preis-Leistungs-Verhältnis8%

“Preis super”

beworben Vs Tatsächliches Produkt4%

“Artikel wie beschrieben”

What buyers complain about

Geruch57%

“Duft irgendwie anders”

Preis-Leistungs-Verhältnis14%

“Preis bei Amazon genau prüfen gibt günstigere Anbieter”

beworben Vs Tatsächliches Produkt14%

“Ich empfinde es als irreführend, mit Fotos der alten Version zu werben”

Top return reasons

Geruch50%
beworben Vs Tatsächliches Produkt25%
Textur/Konsistenz – insgesamt13%
Preis-Leistungs-Verhältnis13%