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haarausfall kapseln

Launch it

A $2.1M/yr market growing +2.4% this quarter with returns at 0.1% — clears our launch bar.

Market size 95Growth 28Conversion 95Competition 12Returns 100Price range 88Avg price 95Brand share 4Review moat 29Quality gap 70

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Market size

Incredible€2.1M

€2.1M/yr · 507K searches

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible€32.53

avg listing price — sweet spot $15–$100

Price range

Great€7.60–€90.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,565.55

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.4%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

37

Top-5 brand share

98%

Open market

0%

  • Priorin79%
  • Bayer12%
  • Medibond3%
  • SUNDAY NATURAL2%
  • NaroVital2%
  • NATURTREU2%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€205K20%€411K30%€616K40%€821K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 57 weeks — +2.4% search growth over the last 90 days.
18K13KPrime Day '25Spike '25Black Friday '25JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Haarwachstum28%

“Haarwachstum”

Qualität insgesamt20%

“Quality”

Preis-Leistungs-Verhältnis6%

“Gut und günstig”

Effizienz6%

“Es funktioniert gut”

Vitamin5%

“Haar Vitamine”

beworben Vs Tatsächliches Produkt4%

“Hält was es verspricht”

Benutzerfreundlichkeit3%

“Dadurch, dass es Kapseln sind, sagt sie, ist das Produkt auch einfach einzunehmen”

Ernährungs Gehalt3%

“Hochwertige Kollagenkapseln, die man gern in die Routine integriert”

Hautgesundheit2%

“Wunderbares Haar und Haut”

Einfaches Kauen/Schlucken2%

“gut schluckbar”

What buyers complain about

Funktionalität insgesamt17%

“Wirkt nicht”

Preis-Leistungs-Verhältnis16%

“Geldverschwendung”

Vitamin10%

“Haar Vitamin. Keine Ergebnisse”

Haarverwandt7%

“Haarausfall”

Allergien4%

“Kopf juckt - also wächst wieder”

Haarwachstum4%

“Leider konnte ich bei mir keinerlei positive Veränderung feststellen weder beim Haarwachstum noch bei der Haarstruktur oder beim Haarausfall”

Dosierung4%

“Zink zu niedrig dosiert”

Farbe3%

“Farbliche Abweichungen”

beworben Vs Tatsächliches Produkt3%

“Ich bin auf die Werbung hereingefallen”

Nebenwirkungen3%

“Bauchschmerzen”

Top return reasons

Gesamtgröße100%