erba pura
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great€99.64avg listing price — sweet spot $15–$100
Review moat
Good943.09avg incumbent reviews — the moat a new listing must climb
Market size
Good€551K€551K/yr · 258K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay€15.04–€294.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
167
Top-5 brand share
97%
Open market
1%
- Xerjoff67%
- Lattafa24%
- BOXR Underwear2%
- Alaffan2%
- XERJOFF2%
- Maison Alhambra1%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XERJOFF V Erba Pura Eau de Parfum 50 ml
Xerjoff€111.214.6★318 rev
XERJOFF V Erba Pura Eau de Parfum 100 ml
Xerjoff€153.914.3★249 rev
Lattafa Perfumes Ana Abiyedh Eau de Parfum Spray Vanille Safran 60 ml
Lattafa€16.074.3★4,473 rev
XERJOFF 1861 NAXOS Eau de Parfum 100 ml
Xerjoff€161.974.5★440 rev
Xerjoff V Erba Gold Eau de Parfum Unisex 50 ml
Xerjoff€133.884.6★25 rev
Newest
by launch date
Lattafa Ana Abiyedh Passion Eau de Parfum 60 ml
Lattafa€23.3257 rev
Ana Abiyedh Scarlet Eau de Parfum Luxuriöses Orientalisches Parfüm Rote Elegante Flasche 60 ml
Lattafa€17.77647 rev
Parfum Ana Abiyedh Eau de Parfum 60ml
Alaffan€22.909 rev
Ana Abiyedh Coral 60 ml EDP by Lattafa
Lattafa€15.882,174 rev
Xerjoff Torino21 Eau de Parfum für Damen 100 ml Marke: Xerjoff - EAN: 8054320903062
Xerjoff€204.7121 rev
Trending
90-day click momentum
BOXR Underwear Bambus Boxershorts Herren 4er Pack Unterhosen Männer Ultra-Weich Atmungsaktiv Premium-Komfort Herren Unterwäsche
BOXR Underwear€36.434.4★
Lattafa Ana Abiyedh Passion Eau de Parfum 60 ml
Lattafa€23.324.5★
HMIYA Kurze Hosen Herren Baumwolle Chino Shorts Sommer Freizeitshorts Elastische Taille mit Taschen(Schwarz EU-XL)
HMIYA€21.914.3★
Damenparfüm Xerjoff Torino21 EDP 50 ml
Xerjoff€132.604.7★
Ana Abiyedh ROUGE EAU DE PARFUM 60ML von Lattafa UNISEX COLLECTION LATTAFA
Lattafa€15.043.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bestes Parfüm”
“super bequem, richtig angenehmer Baumwollstoff und sitzt top”
“Hält super lange”
“Super Preis-Leistung”
“Super Qualität”
“Perfekt für Sommer”
“wie immer behauptet”
“Geschenk”
“Ganz einfach”
“Sitzen super”
What buyers complain about
“Sehr schwerer Duft”
“Hält nur 5min”
“XL war nicht passend”
“Die extreme alkoholische Süße verfliegt nach so 20min”