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58

davidoff cool water woman

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 48Growth 62Conversion 84Competition 19Returns 99Price range 85Avg price 95Brand share 0Review moat 25Quality gap 98

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Avg price

Incredible€30.11

avg listing price — sweet spot $15–$100

Price range

Great€6.34–€72.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Growth

Good+38.8%

90-day search growth — must beat 0% to launch

Market size

Okay€261K

€261K/yr · 94K searches

Review moat

Bad4,333.33

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

29

Top-5 brand share

100%

Open market

0%

  • DAVIDOFF74%
  • Davidoff24%
  • Dolce & Gabbana2%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€26K20%€52K30%€78K40%€104K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +38.8% search growth over the last 90 days.
6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch79%

“Mega duft”

Preis-Leistungs-Verhältnis9%

“Unschlagbarer Preis”

Qualität insgesamt4%

“Tolles Produkt”

Eignung für Mischhaut1%

“angenehmes Hautgefühl”

Komfort insgesamt1%

“Ideal für Alltag, Büro oder Freizeit, da er nicht zu aufdringlich ist, aber dennoch angenehm präsent bleibt”

Haltbarkeit1%

“er hält sehr lange.”

What buyers complain about

Preis-Leistungs-Verhältnis43%

“Teuer”

Geruch14%

“Zurückgeben, kein Duft”

Gesamtgröße7%

“Leider ein kleines Fläschchen”

Haltbarkeit5%

“Die Haltbarkeit ist mittelmäßig”

Top return reasons

Geruch70%
Gesamtgröße14%
Zertifizierungen5%
Produktzustand5%
Preis-Leistungs-Verhältnis5%
Haltbarkeit2%